The genius of going both ways
Here's what nobody tells you about babies. Monday they want to stare at your face for an hour straight. Tuesday they're craning their neck to see every dog that passes. Reversible strollers adapt to what your baby needs right now, not what the manual says.
Most stroller brands make you choose. Forward facing only, or complicated systems that need an engineering degree to switch. Joolz keeps it simple. Lift, turn, click. Done before your coffee gets cold.
How our reversible system actually works
No tools. No removing seats. No instruction manual. Both the Hub and Aer use the same intuitive system. The seat lifts off its base, spins 180 degrees, and locks back down. Takes literally three seconds. Works whether you're switching to parent facing stroller mode for comfort or forward facing for adventure.
The mechanism tested for 10,000 reversals. That's switching directions twice a day for over 13 years. Built to outlast your parenting journey and then some. Because the last thing you need is another thing that breaks.
Pick your reversible ride
Our city stroller is the Joolz Hub. Morning subway commute? Face baby toward you to avoid the crowd. Afternoon at the farmers market? Flip them around to see the action. Big wheels handle curbs, compact fold fits in your trunk, and yes, it reverses just as easily as everything else.
Birth to big kid flexibility
Start with our newborn stroller setup. Add the bassinet or carrycot for those early months when rear facing matters most. Flat position, cozy walls, facing you for every feeding cue and sleepy smile.
Around six months, start experimenting. Maybe forward facing for walks in the park, rear facing for busy stores. By toddlerhood, they'll probably want to face forward most of the time. But during meltdowns, sick days, or strange environments? Flip them back to face you. Instant comfort.
Your 2-in-1 stroller grows with these changes. No buying new gear every few months. One purchase, years of use.
Get your reversible stroller today
Free shipping, 10 business day delivery. Payment plans through Klarna if you want to spread it out. Not sure? Take 30 days to test it. Free returns if it's not right.
We plant a tree for every stroller sold. 100,000 and counting. Your reversible stroller helps grow the world your child will explore, facing whichever direction they choose.
Questions? Parents on our team answer emails and calls. Real advice from people who've actually used these strollers through midnight walks, toddler tantrums, and everything between.
Your baby changes daily. Get the stroller that changes with them.












