about Joolz

At Joolz, we like to celebrate the good things in life. The first moment you embrace your little one and all those other first happy moments. Yes, look, he’s really sitting up, laughing and crawling – but also the challenges you’re faced with every day as a brand new parent. We take our inspiration from all these moments, then we try to make your life a little easier and a little bit nicer. We call that ‘Positive Design’. So follow your dreams and do what makes you happy. You’ll not just make us happy, but above all, your baby and yourself.


Joolz is a collective of people and parents with one common belief; that positive design can make a difference. We strive to give greater meaning in what we do, which means we design safe, ergonomic and stylish pushchairs that are easy to fold and manoeuver. Everything we create is high quality, with elegant modularity for 1 or 2 children. Our designers craft everything, right down to the smallest detail. Their designs provide comfort that fits perfectly around your baby’s needs, using materials that are sustainable, organic, and durable. Our lifetime warranty is timeless, just like our product, and for each pushchair we sell we plant a tree in the Joolz Birth Forest.


Enjoy the ride, The Joolz family.  

birth forest

Our earth could use a bit more green. That’s why we will plant a tree for your baby in the Joolz Birth Forest. From then on, the tree will grow with your child: your child close to you and the tree in Colombia.

lifetime warranty

We offer you a lifetime warranty on all our pushchairs. You simply have to register your new Joolz pushchair on our website within six months of purchase, and you’re ready to enjoy carefree strolling for a lifetime. 

positive fabrics

We believe we can have a positive impact on our global environment. That is why we incorporate sustainable fabrics in our new looks: the fabrics are made of recycled plastic bottles.

100% organic cotton

The Joolz Essentials are made from 100% organic cotton to wrap your little one in comfort. They regulate heat and are just as soft as your baby’s delicate skin. Perfect for endless cuddling: sweet dreams little one.  

re-usable packaging

We reverted to our youthful idealism and came up with the idea of recycling our packaging. Big and small cardboard boxes – unpack them first – then convert them into a bird house, a reindeer or a lamp. So don’t throw the packaging away. Recycling is better for the environment and, who knows, your little one might learn something too.

sustainable office

Housed in a sustainably renovated factory in Amsterdam with greenhouses and other smart energy-neutral solutions, it is an inspiration to further grow our ‘Positive Design’.

premium quality - awards and reviews Joolz

winner Red Dot Design award 2019 - Joolz Day³ • GUT (2,4) Stiftung Warentest 2019 - Joolz Day³ • GUT (2,5) Stiftung Warentest 2019 - Joolz Geo²winner Which? Best Buy award 2018 - Joolz Hub • winner Red Dot Design award 2015 - Joolz Geo


Would you like to strengthen our dynamic team with your talent, knowledge and creativity to ensure that we will conquer the world with Joolz? Take a look at the current vacancies.